An email marketing strategy or using an email campaign is an essential way to reach your targeted audience and grab their interest. However, what happens in the majority of cases is that your campaign’s email or newsletter ends up in a folder where it sits without being opened by the user. Well, this happens a lot, especially when you are into the initial phase of using the email marketing strategies.
Sometimes, the emails aren’t read, which is because your email subject content isn’t interesting or your calls to action don’t shout ‘Click me!’ Now, as long as you are not spamming your subscriber lists, then email marketing campaigns are an incredibly powerful tool. So if you want them to click open to read your email,
Here are 10 effective tips for successful email marketing campaigns:
1. Build your Email List
To start with, you need to build your subscriber list, even if you’ve already prepared a long list of emails to be sent to your clients and prospects. The key is never to stop adding value to your email marketing services. Moreover, you can literally fit your email marketing strategy like sending a newsletter, without removing any important content on the website. Well, it could be done by just placing a call-to-action, for people who actually want to subscribe via their emails.
2. The Subject of your Content
The subject matter of the emails you sent must entice readers to click open. Throwing leads and just information to clients in the name of an email campaign is a waste of time. When you are planning for an email marketing strategy, you will have to ensure that you are targeting the right group of people. Moreover, ensure that you are reaching them with the right information, which is bringing value to the majority of them.
Moreover, it would be best if you encouraged your readers to reply. For that, there are three variables you must focus on — irresistible subject lines, an entertaining and distinctive subject matter voice, and finally targeted content.
3. Don’t let your Email sit in User account’s Spam Folder
It won’t make a good practice to keep on sending emails to a user where they are ending up in the spam folder. You obviously require thinking about ways, which will help users open your emails. In the spam folder, they never will check your emails or newsletters. Moreover, ensure that you are not being subjected to the “Can-Spam Act” regulations when performing an urgent email campaign.
Once that’s clear, avoid using all caps, hyperbolic phrases, and too many exclamation marks. Sometimes what happens is that using emails with text-only works better as compared to the one that has numerous images in it. So try sending the initial emails with text only or minimal images but valuable information.
4. To-the-point Emails
This may sound very obvious, but yes. You’ll be surprised to find out that many emails sent to represent the amateur websites from the 90s that don’t even bat an eye. If someone has shown interest and clicked open to your email, it is because of an engaging heading.
Well, writing a headline, which generates curiosity, is one of the biggest tactics people use. The second is the tagline and to-the-point information that makes a user click and open your website’s link.
5. CTA (Call-to-action) Button
Well, when we consider using email marketing, the whole agenda behind the same is bringing more visitors to your business or website. It further helps in engaging the audience with your business take action and help you get more leads and sales.
If there are no clicks on your CTA (Call-to-action), it means no customers. And hence, always try to include a visually intriguing call to action buttons with text. It must allow the readers to find out more and interact.
6. Easy to unsubscribe
It may seem though to allow putting an option where it’s easy for them to opt-out. But if a user wants to remove their name from your lists, there’s not much to say. However, if you don’t provide them with an easy option to opt-out, they’ll start to flag your emails as spam.
This is also an effective email marketing practice to ensure that only relevant audience is connected to your content. It will further let you find actual customers to get into business with.
7. Mobile-friendly emails
The percentage of people reading emails on their phones and tablets is much higher than on laptops. Make sure your emails are optimized for viewing on these devices. This will work as an effective email marketing strategy in the long run. Most people reach to their phones first thing in the morning, so the emails must be organized accordingly.
8. Test the Draft
Don’t ever send anything without testing and ensuring the best results. And this rule applies to your emails as well that you are sending to the readers as a part of your content marketing strategy. Always double-check your email and ideally view them on Outlook, Gmail, and Yahoo platforms.
And then, go on to check on a variety of mobile phones before finalizing your draft. This digital marketing strategy will further assure that you aren’t sending something that is not fully preventable.
9. Tracking the data
Some results may not have anything to do with platforms and content. But keep a close eye on your data and stats just as the list of email addresses that were undeliverable. Furthermore, it’s crucial to understand what time of the day your recipients checked your email. Well, these details will tell a lot about your email’s performance while you keep your email marketing strategy running.
10. Provide Value
When it comes to one of the most efficient types of marketing strategy i.e. the email marketing, it is about giving something valuable to the audience. Something intriguing that keeps your business on their mind.
Whether it’s industrial, educational, or food delivery, the message must contain value and meaningful content. Otherwise, your go-to-market strategy may end up in the trash and serve no good purpose.
Getting the content marketing strategy campaign like emails to work correctly requires endless efforts. It’s a process to learn and to become successful at SEO marketing strategy. It is combined with good planning and analyzing data always to make room for improvements to your campaigns. And the only way to find out is to get out there and start mailing!