What is SEO? This is a common question for all of them who have no experience in internet marketing.
In this one article, you will be finding the information about What is SEO? and, why is it important.
SEO is abbreviated as Search Engine Optimization which is termed as a process that helps in increasing the ranking of a website. Each of the technique is completely unique in its own way that promotes in increasing the ranking of your website. Moreover, SEO is considered as an excellent way that helps in making your website look more attractive and engaging. For example definitely, every one of you will have lots of inputs in the styling of the website. It is, in fact, true that there are also many different styles and even the companies work a lot on it. Considering Allguard Roofing ranks in the first position for the keyword “Roofers” and ranks on page 1 for 87 keyword phrases. Correspondingly the organic traffic for the website is more than 900 views per month. This will clearly explain to you What is SEO?
Two main stages of SEO
To understand What is SEO, one must understand the 2 stages of SEO. These stages are On-page optimization and Off-page optimization. Detailed information is given below, keep reading.
In on-page optimization, all the changes are made within the site. It is the practice of optimizing the individual web pages that will help in ranking higher and also earn more traffic in the view of the search engine. The first thing that you have to do is to know about the on-page optimization and the different elements included in it. This will clearly explain how SEO works. Moreover, one can use SEO tools to optimize the website.
Title of Page:
A title page is something just like an HTML element which helps in specifying the title of the web page. The title tags are often visible on the search engine results page and they are clickable headlines for a particular result and they have special importance in terms of usability, sharing through social media and SEO as well.
Content of Page:
The content of the page is the information that is represented on the website which can be in different forms like text, videos, images as well as animation.
These are the tags which you can use to create headings. Among all <h1> heading tag is very essential and they are extended up to <h6>.
The structure format of the URL should be easy to read, and even the search engine should clearly understand it. It should also be keyword rich structure.
The meta description is a snippet up to 320 characters along with the tag in HTML that is used to conclude the content of the page. There should be a place for meta description where you have to add meta keywords to it.
Meta tags are also snippets of text that is used to describe the content on the page. However, the meta tag will not be visible on the page.
It is the percentage of times a particular keyword is visible on the website compared with the total number of words in it.
Image SEO is very important to get higher rankings. All you have to do is to insert a proper Title and Alt Text in the image with a keyword in it.
The internal links are the links that are given from one post or page to another post or page within the website.
The speed of the site matters a lot if you want to get the results. If the speed of your website is high, you can make the users to visit again as it will not bother them. No one wants to see the loading, right?
In on-page SEO, all changes are made within the site but in Off-page SEO, nothing is done within the website. Off page SEO simply refers to the technique which is implemented in order to improve the position of the website in terms of search engine results page. Most of the people consider only link building strategy in terms of off page SEO but there are many other strategies as well.
Social media Optimization is a unique process that is used to increase the Awareness of a particular product or brand. In this process, there are various strategies that you can use like social media networking, and techniques to generate viral publicity.
Social bookmarking is completely a different method where the people can store, search, organize and manage bookmarks of the web pages. This uses to save a link to a web page that they like or want to share by using a social bookmarking site that helps in storing the links.
With blog commenting you can get the links from other websites just by commenting. All you have to do is, search for the blog posts related to your website and at the end of the post, there is a comment box. Comment intelligently and insert your link in the comment.
This is one of the best technique that most of the bloggers use. In this, you have to reach to the bloggers that have high DA websites and offer them a post to publish on their website. You can ask them to link this post back to your website. And this way you can get the backlinks.
Yahoo is one of the best platforms where you can find questions asked by most of the people. Just find the question of your field and answer it. You can put the link of your website in the answer box.
Profile creation is an excellent way for your business publicity by using the website. There are a lot of profile creation sites available. You can search the Google to find them.
As a means of publicity, slide sharing is very important. In this process, you can share the content in the form of slides where the users can easily have a glance at it.
Creating a video and publishing on a website refers to video promotion. This will help in creating and improving converse that also promotes brand awareness through paid advertisements.
Cross-linking is a technique which is used to link two different websites.
It is a technique in which other sites link to your content. You don’t ask them to do so. The main purpose of this is to increase the number of inbound links to your content which also improved the search engine result.
In this technique, where you link to another related site and in return that related site links back to your site.
So by now, you might have understood What is SEO? As the step-by-step guide mentioned about will clearly explain you about each and everything involved in Search Engine Optimisation. If you still don’t understand what is SEO or have any question or suggestion, please comment below.